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Marketplace Briefing: How creator-affiliate platform ShopMy is carving out a bigger share of the social shopping pie

Affiliate marketing is nothing new, but a rising startup in the space, ShopMy, is angling to be the go-to platform for brands and creators,...

Marketplace Briefing: Even if TikTok goes away, its impact on live shopping is here to stay 

When Sarah Potempa, celebrity hairstylist and co-founder of the hair care brand Beachwaver, first tested out live selling on TikTok Shop, she was determined...

Modern Retail x Attest Research: Gen Z will turn to Temu and Shein for Black Friday shopping

E-commerce upstarts are proving to be big disruptors this holiday season. While many people will do gift shopping at tried-and-true channels like big-box stores and...

DTC Briefing: As Meta & Google embrace AI ad products, brands fear losing creative control

Nearly every week, it seems like Meta, Google or one of their competitors has an announcement about how they are automating some part of...

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