Monday, November 25, 2024
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media planning and buying

DOJ case looks strong as Google’s adtech antitrust trial enters next stage

The Justice Department is wrapping up its presentation of evidence. Now, ad industry leaders say that Google will be hard-pressed to prove its case.Google’s...

As Google and Meta vie for digital ad spend, should social or search teams lead?

Digital ad spend continues to rise reliably, but which of the major players will come out on top remains unclear. The result for agencies?...

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