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Is Google’s MMM platform Meridian a gift to marketers or another dead end?

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Google has unveiled a new marketing mix modeling (MMM) platform. Can marketers afford to trust it? Can they afford not to? And what are...
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As Google and Meta vie for digital ad spend, should social or search teams lead?

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Digital ad spend continues to rise reliably, but which of the major players will come out on top remains unclear. The result for agencies?...

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