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Media Measurement
Jobs
Is Google’s MMM platform Meridian a gift to marketers or another dead end?
Admin
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February 20, 2025
Google has unveiled a new marketing mix modeling (MMM) platform. Can marketers afford to trust it? Can they afford not to? And what are...
Jobs
As Google and Meta vie for digital ad spend, should social or search teams lead?
Admin
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September 2, 2024
Digital ad spend continues to rise reliably, but which of the major players will come out on top remains unclear. The result for agencies?...
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