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Wednesday, March 12, 2025
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TAG
Measurement
Jobs
Google Opens Up Meridian Marketing Mix Model, Helping Marketers Measure Across Channels
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January 29, 2025
Meridian, the open-source marketing mix model that Google initially introduced in March 2024, is available to all data scientists and marketers globally, starting Wednesday.The...
Shopping
Amazon Is Letting Advertisers Analyze 5 Years Worth of Consumers’ ShoppingÂ
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January 7, 2025
Amazon Ads revealed at CES in Las Vegas that brands using its data clean room, Amazon Marketing Cloud, can now query up to five...
Jobs
Move Beyond Google Traffic as Zero-Click Becomes 2025 Norm
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January 3, 2025
SEO specialists have been talking about a zero-click reality ever since Google debuted the featured snippet in 2014. Now, with the advent of the...
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