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Marketing on Platforms

Google debuts ‘confidential matching,’ a move to quell advertisers’ concerns around data leakage

Many of the headlines surrounding Google center largely on how the biggest company in advertising will look following its latest battle with the U.S....

From power play to courtroom drama: a timeline of tumultuous turns to Google’s ad tech trial

On the first day of Google’s antitrust trial, the word “control” was front and center. The case is dissecting how Google seized, maintained and...

Google is facing a potential breakup; what are the likely outcomes?

Reports that the U.S. government is pushing for a breakup of Google are starting to emerge after a federal judge recently ruled that it...

How Snapchat, Meta, Pinterest and Google are eyeing up TikTok ad dollars

While TikTok’s uncertainty in the U.S. continues, its platform competitors are already making moves to steal its ad dollars.That is, Snapchat, Meta, Pinterest and...

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