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Forrester’s SSP Wave Lists The Top 10 SSPs – With Google At The Bottom (Really) | AdExchanger

Last week, Forrester released its first SSP wave since 2014, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform...

DOJ vs. Google, Day Four: Behind The Scenes On The Fraught Rollout Of Unified Pricing Rules | AdExchanger

On Day Four of the Google ad tech antitrust trial in Virginia, we boarded a time machine that took us back to April 18,...

The SSP Shopping Spree; Disney Cuts Ad Prices To Make More Revenue | AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPO M&A The Cannes Lions festival is always a splashy week, and this year...

Netflix plans in-house ad tech, partners with The Trade Desk, Magnite, Google

Coinciding with Upfronts, Netflix this week...

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