Amid delays, regulatory backlash, and even its most ardent supporters turning sour, Google’s alternatives to third-party cookies are now murkier than a London fog....
A May outage involving the Google Privacy Sandbox APIs put the stark realities of Google Chrome, the world’s most popular web browser, deprecating support...
Add contractual landmines to marketers’ growing gripes with Google’s third-party cookie alternatives.Turns out, if its tech stumbles and a company’s profits plummet, guess who’s...
While Google’s latest delay in deprecating third-party cookies in Chrome might offer some reprieve for teams still behind on post-cookies prep, it also underscores...
