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Life Beyond the Cookie

Google is getting ready to unveil how Chrome’s cookie opt-in model will work, sources say

In July, a single announcement from the Google Chrome team turned the $300 billion digital media industry upside down, turning the subsequent months into...

‘Straight from the top’: Criteo says Google won’t pull an Apple when it asks whether people want third-party cookies

Amid the flurry of hot takes and debates on Google’s cunning plan to shift the burden of third-party cookie removal onto users, one pressing...

Google assures ad execs of revised third-party cookie controls but timeline is uncertain

It’s been a little over a week since the latest twist in Google’s seemingly never ending plan for third-party cookies in Chrome. Since then,...

Some ad tech vendors are pulling back from Google’s Privacy Sandbox amid uncertainty

Amid delays, regulatory backlash, and even its most ardent supporters turning sour, Google’s alternatives to third-party cookies are now murkier than a London fog....

‘It’s in Google’s best interest’: Sources urge more formal Privacy Sandbox legal terms

A May outage involving the Google Privacy Sandbox APIs put the stark realities of Google Chrome, the world’s most popular web browser, deprecating support...

Ad execs sound the alarm over Google’s risky Privacy Sandbox terms

Add contractual landmines to marketers’ growing gripes with Google’s third-party cookie alternatives.Turns out, if its tech stumbles and a company’s profits plummet, guess who’s...

Google’s delays aside, why marketers can’t pause post-cookie planning

While Google’s latest delay in deprecating third-party cookies in Chrome might offer some reprieve for teams still behind on post-cookies prep, it also underscores...

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