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Joe Root

Google Says It’s Still Figuring Out How A Cookie Opt-In Model Will Work | AdExchanger

Publishers and agencies have a ton of questions for Google about its decision not to unilaterally drop third-party cookies on Chrome. And Google can’t say...

The Google Chrome Cookie Pivot Has The Industry Wary Of Another ATT-Esque Upheaval | AdExchanger

Google’s announcement on Monday that, on second (or third) thought, it won’t kill third-party cookies in Chrome after all has left the industry grappling...

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