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Forrester’s SSP Wave Lists The Top 10 SSPs – With Google At The Bottom (Really) | AdExchanger

Last week, Forrester released its first SSP wave since 2014, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform...

B2B to C: How InMobi is transforming itself into a consumer tech company

Premium “We are making a fundamental transformation in our business model from being only a B2B player in mobile advertising to a consumer...

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