Last week, Forrester released its first SSP wave since 2014, and there’s a surprise.
The research firm ranked Google – whose sell-side ad tech platform...
It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath.
But that’s what happened during...
Google doesn’t want AppNexus founder Brian O’Kelley – you know, the godfather of programmatic – to testify during its ad tech antitrust trial starting on...
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SPO M&A
The Cannes Lions festival is always a splashy week, and this year...
