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Your Day One Recap: DOJ vs. Google Goes Deep Into The Ad Tech Weeds | AdExchanger

It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath. But that’s what happened during...

Google Is Fighting To Keep Ad Tech Execs Off the Stand In Its Upcoming Antitrust Trial | AdExchanger

Google doesn’t want AppNexus founder Brian O’Kelley – you know, the godfather of programmatic – to testify during its ad tech antitrust trial starting on...

The SSP Shopping Spree; Disney Cuts Ad Prices To Make More Revenue | AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPO M&A The Cannes Lions festival is always a splashy week, and this year...

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