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Does Google’s U-Turn On Fingerprinting ‘Open New Opportunities’ Or Is It ‘Irresponsible’? | AdExchanger

In late December, right before the holidays, Google announced a policy change that elicited both cheers and jeers. Starting on February 16, Google said it...

Spicy Quotes You’ll Be Quoting From The Google Ad Tech Antitrust Trial | AdExchanger

If Judge Leonie Brinkema, who’s presiding over Google’s ad tech antitrust trial in Virginia, had a catchphrase, it would probably be “Let’s move this...

Google Ads Will Now Use A Trusted Execution Environment By Default | AdExchanger

If the digital ad ecosystem is going to mature to a new stage of privacy consciousness, advertisers must be better stewards of their first-party...

The Google Chrome Cookie Pivot Has The Industry Wary Of Another ATT-Esque Upheaval | AdExchanger

Google’s announcement on Monday that, on second (or third) thought, it won’t kill third-party cookies in Chrome after all has left the industry grappling...

Criteo: The Privacy Sandbox Is NOT Ready Yet, But Could Be If Google Makes Certain Changes Soon | AdExchanger

Criteo has some good news and some bad news about the Chrome Privacy Sandbox based on its most recent tests. Bad news first: If Google...

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