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Optimove Unveils its 2024 Holiday Shopping Report: Shows 67% of Consumers will Have ‘Marketing Fatigue’ by November

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NEW YORK, Aug. 11, 2024 (GLOBE NEWSWIRE) -- Optimove Insights, the analytical and research arm of Optimove, has released its Report on...
Shopping

How will connected TV users shop this holiday season?

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Nearly all (91%) holiday shoppers who use a CTV stated they want holiday shopping TV ads to have a specific deal or promotion....
Shopping

How will consumers approach the 2024 holiday season?

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Half (50%) of survey respondents feel more confident in the economy than they did last year. With optimism around the economy improving,...
Shopping

Many consumers to shop for holidays early with omnichannel approach

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Bazaarvoice’s 2024 Global Holiday Season Consumer Behavior Report found that almost a quarter of shoppers (23%) will start gift shopping by August or earlier....
Shopping

2024 holiday shopping trends include…

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Fifteen percent of those surveyed by Salsify anticipate increasing their holiday spending this year. Despite a rising cost of living, a majority...
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