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Google antitrust trial

DOJ vs. Google, Day Five Rewind: Prebid Reality Check, Unfair Rev Share And Jedi Blue (Sorta) | AdExchanger

Someone will eventually need to make a Netflix-style documentary about the Google ad tech antitrust trial happening in Virginia. (And can we call it...

DOJ vs. Google, Day Four: Behind The Scenes On The Fraught Rollout Of Unified Pricing Rules | AdExchanger

On Day Four of the Google ad tech antitrust trial in Virginia, we boarded a time machine that took us back to April 18,...

DOJ vs. Google, Your Day Three Download: A Former Googler On The Stand And Auction Dynamics In The Spotlight | AdExchanger

The federal antitrust trial against Google that began earlier this week in Virginia went so deep into the ad tech weeds on Day Three...

The DOJ vs. Google, Day Two: Tales From The Underbelly Of Ad Tech | AdExchanger

A publisher, an ad exchange, an ad buyer and an ad server walk into a courtroom. No, wait. That was on Monday. But Day Two of...

Your Day One Recap: DOJ vs. Google Goes Deep Into The Ad Tech Weeds | AdExchanger

It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath. But that’s what happened during...

The CMA Objects To Google’s Ad Tech Practices Ahead Of DOJ Antitrust Trial | AdExchanger

More than one antitrust regulator is circling around Google. On Friday, the UK’s Competition and Markets Authority (CMA) published a statement of objection to Google’s...

Project Cheat Sheet: A Rundown On All Of Google’s Secret Internal Projects, As Revealed By The DOJ | AdExchanger

What do Hercule Poirot, Ben Bernanke, Star Wars and C.S. Lewis have in common? If you’re an ad tech nerd, you’ll know the answer immediately. They...

Google Is Fighting To Keep Ad Tech Execs Off the Stand In Its Upcoming Antitrust Trial | AdExchanger

Google doesn’t want AppNexus founder Brian O’Kelley – you know, the godfather of programmatic – to testify during its ad tech antitrust trial starting on...

Thanks To The DOJ, We Now Know What Google Really Thought About Header Bidding | AdExchanger

Less than two weeks from now, the Department of Justice and Google will square off in a district federal courtroom in Alexandria, Virginia, over...

A Primer On The DOJ’s Upcoming Antitrust Trial Against Google | AdExchanger

The Department of Justice’s (DOJ) antitrust trial against Google is just over seven weeks away. On this week’s podcast, amid the summer heat, we serve...

The DOJ’s Witness List For The Google Antitrust Trial Is A Who’s Who Of Advertising | AdExchanger

There isn’t enough popcorn in the world. Late last week, the Department of Justice (DOJ) published the witness list for its upcoming antitrust trial against...

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