Last week, Forrester released its first SSP wave since 2014, and there’s a surprise.
The research firm ranked Google – whose sell-side ad tech platform...
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Will Airbnb Take The Trip?
Marriott, Uber, Tripadvisor, Expedia and others in the hotel...
(Bloomberg) -- Google’s technologies offer advertisers and publishers a safe ecosystem of tools to transact amid the intensely competitive world of online advertising, the...
Hi, Quartz members!These are perilous times for Google. Still the world’s fourth most-valuable company, earning $100 billion last year, regulators in the U.S. and...
(Bloomberg) -- Google has monopolized the technology used to buy and sell online display ads by restricting or eliminating the choices of its customers...
This Instagram campaign deliberately targeted a user group labelled as “unknown” in Google’s advertising system, which was known to include a high proportion of...
While the BJP and Congress dominated the digital space, other parties also made their presence felt. The Biju Janata Dal (BJD) was the third-largest...
Google Ads have become an essential tool for businesses of all sizes, aiming to reach their target audience effectively and efficiently. According to Analyzify,...
