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Generation Z

Shopping

Personalized Products, Digital First: Gen Z Redefines Health and Beauty Purchases | PYMNTS.com

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Generation Z, typically defined as people born between 1997 and 2012, is changing how consumers engage...
Shopping

72% of Zillennials Trust Recommendations More Than Ads When Shopping | PYMNTS.com

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Social media’s influence on purchasing decisions is especially strong among zillennials, those born between 1991 and...
Shopping

Generational Divide in Online Shopping? Not So Fast, Says New Report | PYMNTS.com

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Conventional wisdom is that younger generations are tech-savvy and the most willing to try new devices,...
Shopping

Retail’s Gen Z Playbook: Bridging the Digital Divide In-Store | PYMNTS.com

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While Amazon and Walmart take a breather and process a fresh influx of returns, we thought...
Shopping

41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping | PYMNTS.com

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Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with...
Shopping

How Consumers Shop: Five Insights From This Year’s PYMNTS Intelligence Reports

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Bussiness

Gen Z Trends: How does Gen Z navigate news overflow

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The digital world is constantly overflowing with information. This leaves Generation Z, or Gen Z, exposed to misinformation & clickbait at an alarming level....
Shopping

From Investments to Ethical Shopping: How Zillennials Are Redefining Consumer Behavior

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Shopping

Poshmark’s New Virtual Selling Events Use Gen Z Demand for Social Shopping

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Shopping

Walmart: ‘Customers Want to Be Entertained While Shopping’

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Shopping

Three-Quarters of Young Consumers Favor Click-and-Mortar™ Grocery Shopping

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