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Generation X

Generational Divide in Online Shopping? Not So Fast, Says New Report | PYMNTS.com

Conventional wisdom is that younger generations are tech-savvy and the most willing to try new devices,...

41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping | PYMNTS.com

Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with...

Half of Americans will start their holiday shopping even before Halloween

Almost half of Americans plan to start their holiday shopping by Halloween this year — and they’re worried about overspending.Most Americans do not feel...

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