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41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping | PYMNTS.com

Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with...

EXCLUSIVE: Survey reveals positive holiday shopping trends

Holiday shoppers are planning to spend more than last year. A new set of consumer data exclusively released to Chain Store Age...

Gen Z Set to Lead the Shopping Charge this Holiday Season – Retail TouchPoints

Gen Z shoppers are 2X more likely to buy holiday gifts this season compared to the average shopper — and 10.5X more likely than...

‘Phygital’: All you need to know about the new shopping trend taking over India’s Gen Z

A new study has claimed that Gen Z shoppers are blending offline and online channels to make the most out of their...

The Surprising Ways Gen Z is Shopping Now

A reporter was in a store with a Gen Z shopper who was looking to buy new black denim jeans. But the retailer didn’t...

Millennial and Gen Z Consumers Are Making Their Own Holiday Shopping and Travel Traditions

American Express’ annual holiday Amex Trendex report explored the shopping, travel and entertainment trends beginning to form as the holiday season approaches through a...

Gen Z ditches Google for this next most popular search engine

Don’t know something? Don’t “Google” it — “TikTok” it. The kids these days are abandoning the trusty search engine in favor social media and other...

National Thrift Shop Day marked by back-to-school sustainable shopping

Shopping sustainably and getting the most bang for your buck- Saturday is National Thrift Shop Day.The Goodwill of Northern New England is celebrating as...

Why Are All the Teen Boys Shopping at Thrift Stores?

While it’s a common theme to see a group of teen boys on a Friday afternoon at the mall or a park, today, they...

How popular are Chinese shopping apps with Gen Z?

Chinese shopping apps are resonating with Gen Z consumers. A recent survey reveals how frequently Gen Z consumers shop via Chinese apps...

Covert collaboration: Google and Meta bend ad rules to target teens

This Instagram campaign deliberately targeted a user group labelled as “unknown” in Google’s advertising system, which was known to include a high proportion of...

Walmart’s chief technologist reveals how Gen Z habits will define the next great retail transformation

Earlier this year, Walmart chief technologist Suresh Kumar argued that the 62-year-old retailer is in the process of transforming the industry through a framework...

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