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Ecommerce News

Amazon Is Letting Advertisers Analyze 5 Years Worth of Consumers’ Shopping 

Amazon Ads revealed at CES in Las Vegas that brands using its data clean room, Amazon Marketing Cloud, can now query up to five...

How US Brands Can Keep Up With the Live Commerce Gold Rush

Live shopping and video commerce are exploding, driven by growing consumer interest and the success of global disruptors like Shein and Temu.These international players...

Social Shopping Trends Buck Gender and Age Stereotypes

Think you know what online shoppers want? Think again. Some current ecommerce trends challenge gender and age group stereotypes, a new report from Gale’s...

Google Pushes Its Shopping Ads Above Retail Media

When Google head of retail media Shawn McGahee started in his role in February 2022, there were about 40 retail media networks. That number...

Walmart Reveals How Gen AI and Augmented Reality Are Changing Shopping

Walmart is using new types of artificial intelligence, generative AI, and immersive commerce in its stores.The new technology is part of Walmart’s broader “adaptive...

Social Shopping Is on the Rise—and It’s Not Just Gen Z

Shoppers of all ages are buying products through social apps, gaming platforms, and livestreams, according to new data from Horizon Media, exclusively shared with...

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