Thursday, December 19, 2024
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DSP

Forrester’s SSP Wave Lists The Top 10 SSPs – With Google At The Bottom (Really) | AdExchanger

Last week, Forrester released its first SSP wave since 2014, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform...

Netflix plans in-house ad tech, partners with The Trade Desk, Magnite, Google

Coinciding with Upfronts, Netflix this week...

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