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Forrester’s SSP Wave Lists The Top 10 SSPs – With Google At The Bottom (Really) | AdExchanger
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November 19, 2024
Last week, Forrester released its first SSP wave since 2014, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform...
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Omnichannel Marketers Have Outgrown Third-Party Cookies, Even If Google’s Still Holding On | AdExchanger
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August 5, 2024
Google has finally bitten the bullet and decided not to kill off third-party cookies in Chrome. No doubt it will go down as a...
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