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consumer insights

Personalized Products, Digital First: Gen Z Redefines Health and Beauty Purchases | PYMNTS.com

Generation Z, typically defined as people born between 1997 and 2012, is changing how consumers engage...

Consumers to buy cheaper brands, shop less online in 2025

Attest’s survey reveals that consumer sentiment is shifting from e-commerce to a more omnichannel approach. American consumers are feeling optimistic about 2025,...

Beyond Shopping: Malls Seek New Life as Dynamic Destinations | PYMNTS.com

Paco Underhill is a name synonymous with the evolution of retail spaces, particularly malls. As an...

ICSC: Consumers look to find gifts, deals in last-minute shopping push

The vast majority (84%) of shoppers intend to shop in-store or visit a store to pick up an online order this holiday season....

Global Retailers Ramp Up Use of AI Shopping Tools | PYMNTS.com

Major retailers worldwide are accelerating artificial intelligence (AI) deployment in stores and apps. Walmart Chile is rolling...

Convenience Drives Growing Adoption of Mobile Shopping | PYMNTS.com

Mobile shopping is reportedly gaining ground during this year’s holiday shopping season. The growth is being driven by...

41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping | PYMNTS.com

Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with...

Survey: 70% of consumers still struggle with grocery costs

Shoppers are increasingly turning to digital tools to help save on groceries. Despite easing inflation, a large number of Americans are still...

Here’s what Kroger holiday shoppers want

Holiday shoppers want deals. A new survey of Kroger customers reveals how they plan to shop for the holidays.84.51°, Kroger’s data analytics subsidiary, recently asked...

Here’s how Walmart customers are shopping for Halloween

Many consumers are starting their Halloween shopping before Labor Day. A new survey of Walmart shoppers reveals broader trends in seasonal Halloween...

How will connected TV users shop this holiday season?

Nearly all (91%) holiday shoppers who use a CTV stated they want holiday shopping TV ads to have a specific deal or promotion....

How will consumers approach the 2024 holiday season?

Half (50%) of survey respondents feel more confident in the economy than they did last year. With optimism around the economy improving,...

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