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consumer insights

Shopping

41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping | PYMNTS.com

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Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with...
Shopping

The Rise of Social Commerce: How Brands Are Shaping the Future of Online Shopping | PYMNTS.com

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The integration of social media and eCommerce has led to the rise of social commerce, a...
Shopping

Survey: 70% of consumers still struggle with grocery costs

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Shoppers are increasingly turning to digital tools to help save on groceries. Despite easing inflation, a large number of Americans are still...
Shopping

Here’s what Kroger holiday shoppers want

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Holiday shoppers want deals. A new survey of Kroger customers reveals how they plan to shop for the holidays.84.51°, Kroger’s data analytics subsidiary, recently asked...
Shopping

Here’s how Walmart customers are shopping for Halloween

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Many consumers are starting their Halloween shopping before Labor Day. A new survey of Walmart shoppers reveals broader trends in seasonal Halloween...
Shopping

How will connected TV users shop this holiday season?

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Nearly all (91%) holiday shoppers who use a CTV stated they want holiday shopping TV ads to have a specific deal or promotion....
Shopping

How will consumers approach the 2024 holiday season?

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Half (50%) of survey respondents feel more confident in the economy than they did last year. With optimism around the economy improving,...
Shopping

From Investments to Ethical Shopping: How Zillennials Are Redefining Consumer Behavior

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Shopping

Loyalty programs, in-store shopping important for consumers

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Nearly half (49%) of consumers noted they’d be willing to download a brand’s app just to receive loyalty promotions or exclusive deals. ...

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