Last week, Forrester released its first SSP wave since 2014, and there’s a surprise.
The research firm ranked Google – whose sell-side ad tech platform...
Google’s announcement on Monday that, on second (or third) thought, it won’t kill third-party cookies in Chrome after all has left the industry grappling...
Updated July 25 with new industry report into the potential implications of Google’s proposed consent-driven privacy shift in Chrome.
In a shock move, Google abruptly...
Google has hit the brakes on its plan to eliminate third-party cookies.Â
Instead of phasing out third-party cookies by default, Google now says it will...
Google appears to have thrown regulators for a loop with its surprise announcement on Monday that it no longer plans to deprecate third-party cookies...
In a shock move, Google has suddenly confirmed that its long-awaited killing of Chrome’s dreaded tracking cookies has just crashed and burned. The company...
