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How Immersive Shopping Meets the Needs of Gen Z

New research from Infinite Reality examined how retail is rapidly changing with Gen Z leading the way in regard to how consumers live, work,...

Parents Are Keeping Back-to-school Shopping Basic, Data Shows

After a triumphant return to spending during the back-to-school season in 2021 and 2022, parents took a step back from spending on indulgences in...

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