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Google Ads Will Now Use A Trusted Execution Environment By Default | AdExchanger

If the digital ad ecosystem is going to mature to a new stage of privacy consciousness, advertisers must be better stewards of their first-party...

Omnichannel Marketers Have Outgrown Third-Party Cookies, Even If Google’s Still Holding On | AdExchanger

Google has finally bitten the bullet and decided not to kill off third-party cookies in Chrome. No doubt it will go down as a...

The Point Of Being Relevant; Japan Sets Its Oversight On Apple And Google | AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Eye For IDs Amazon launched a new ad product called Ad Relevance yesterday.  It’s...

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