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advertising technology

Judge to hear arguments on whether Google’s advertising tech constitutes a monopoly

ALEXANDRIA, Va. (AP) — Google, already facing a possible breakup of the company over its ubiquitous search engine, is fighting...

Google expert at antitrust trial says government underestimates competition for online ad dollars

ALEXANDRIA, Va, (AP) — Federal regulators who say Google holds an illegal monopoly over the technology that matches online advertisers to publishers are vastly...

Netflix plans in-house ad tech, partners with The Trade Desk, Magnite, Google

Coinciding with Upfronts, Netflix this week...

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