Google is apologizing to advertisers after Google Ads stopped serving ads for some accounts over the weekend, beginning on March 1. Other advertisers were...
Under pressure from bipartisan lawmakers, Google, Amazon, and other major ad industry players have shared the actions they’re taking after they inadvertently helped facilitate...
Google is offering advertisers credits and free ad space to drive adoption of its AI-powered automated media buying tool, Demand Gen.ADWEEK spoke to five...
Senators Marsha Blackburn (R-TN) and Richard Blumenthal (D-CT) on Friday launched a probe into the practices of four adtech leaders and two industry accreditation...
Meridian, the open-source marketing mix model that Google initially introduced in March 2024, is available to all data scientists and marketers globally, starting Wednesday.The...
Advertising tech company The Trade Desk isn’t interested in snapping up companies—despite its recent rare acquisition of data firm Sincera.The Trade Desk is the...
For four years, adtech firms have been preparing for Google’s deprecation of the third-party cookies that power the programmatic advertising ecosystem. But companies are...
