For four years, adtech firms have been preparing for Google’s deprecation of the third-party cookies that power the programmatic advertising ecosystem. But companies are...
Google planned to spend hundreds of millions of dollars incentivizing agencies to purchase certain types of its media, according to new documents filed last...
Sales representatives from Google have suggested that advertisers target teenagers on YouTube, seemingly in violation of the platform’s own policies, according to three ad...
Several firms have recently tested Privacy Sandbox, the suite of solutions Google has offered the programmatic ecosystem to use instead of third-party cookies. Along...
