Swing Bays, the membership-based indoor golf brand founded by PGA Professional Dustin Miller, has launched franchise opportunities across North America.
Partnering with Fransmart, global leaders in franchise development, Swing Bays aims to grow to over 1,000 units worldwide within the next 10 years, initially focusing on major markets across North America.
Swing Bays, originally founded in 2022, offers a membership-based system that engages golfers through a combination of instruction, equipment assistance, and golf fitness to help golfers perform better, longer in the bay and on the course.
Beyond golf simulators, Swing Bays focuses on enhancing golf skills with instruction, fitness, short game improvement, and club fittings, attracting golfers of all ages to improve more than just their game, but their overall health as well.
“Swing Bays is designed to be more than just a place to play golf,” said Miller. “Our goal is to build a community where members can enhance their skills and enjoy the sport they love in a supportive environment. We are excited to partner with Fransmart to bring our vision to golfers across the country.”
During the golf boom of the last five years, Swing Bays uniquely separates itself within the industry by combining elements found across the entire amateur and professional golf landscape. Between club fitting companies, pro shops, ‘eatertainment’ golf businesses and more, Fransmart CEO Dan Rowe saw Miller’s concept as a perfect franchising opportunity that can grow the game of golf and help millions across the country.
“I have been searching for a unique golf brand for quite some time – specifically indoor golf with a membership model around playing better golf longer,” said Rowe, “People are fanatical about golf. When I discovered Swing Bays outside of Denver, I knew there was nothing else like it in the market as it focused on not just golf instruction, but golf fitness as well.
“While there are many indoor golf concepts, Swing Bays stands out by focusing on what golfers truly care about – golfing better, longer with measurable results. Dustin has created an incredible brand that helps golfers improve their game through dedicated instruction and fitness, with a PGA Professional touch.”
Swing Bays offers a high-recurring revenue model through a membership-based system that engages members. With a proven business model and the expertise of founder Dustin Miller, recognized by Golf Digest for his teaching, Swing Bays stands out in the industry.
Swing Bays boasts incredible unit economics with Gross Revenues of Affiliate-Owned Facility $938,669. The operation has low labor of only 5-6 employees. Revenue streams include memberships walk-ins, private lessons, golf fitness sessions, parties, branded merchandise, club repairs, and events.
With no kitchen, entry costs are kept low, maximizing ROI and encouraging expansion. In addition, partnerships with top brands like Titleist, TaylorMade, PING, PXG, Callaway, Peter Millar, and G/FORE provide significant advantages to franchisees.
To learn more about Swing Bays, visit www.theswingbays.com. For more information on becoming a Swing Bays franchisee, please visit fransmart.com/brand/the-swing-bays/