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Sustainable, profitable: Tech tools help cos minimise environmental impact

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Sustainability has become table stakes and increasingly essential for enterprises to achieve market competitiveness. It’s not just about compliance anymore. It’s a strategic advantage. Businesses that integrate sustainability into their strategies often see improved operational efficiencies, reduced costs, enhanced brand reputation, and better risk management — all contributing positively to profitability. Organisations in India that embed sustainability are 90 per cent more likely to outperform their peers on profitability, according to a study by IBM Institute for Business Value.


From renewable energy to waste management, the application of technology is making a significant impact in the way we

First Published: Jul 07 2024 | 9:58 PM IST

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