Monday, September 16, 2024

Survey: Inflation, cost of living to impact majority of holiday shopping plans

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One-in-10 U.S. consumers are planning to celebrate the holidays in 2025 due to high costs.

Nearly two-thirds of U.S. consumers say that high prices will impact their holiday spending, while a small chunk of consumers plan to delay holiday season celebrations.

That’s according to a new survey from Invoice Home, an invoice generating software with the help of third-party research from Censuswide. Sixty-four percent of U.S. consumers say inflation and the cost of living will likely impact their spending this holiday season, which will significantly affect retailers in the U.S. This is followed by credit card interest rates or the unavailability of credit (40%), as well as the outcome of the upcoming U.S. presidential election (37%).

Additionally, 11% of U.S. consumers are planning to celebrate the holidays in 2025 due to high costs, with 19% willing to delay payment by 2-3 weeks in order to make ends meet during the holidays, and another one-in-10 (12%) by 1-2 months. Invoice Home noted that post-Christmas sales typically come with massive discounts from retailers as they try to recover as sales historically plunge by 15% to 22% from December to January.

[READ MORE: Salesforce: U.S. holiday sales to reach $277 billion]

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