Nearly 60% of Gen Z thinks of in-store shopping as an experience instead of a chore.
Digitally-native Gen Z shoppers are more likely to visit retail stores than older generations, with many saying they enjoy the experience of in-store shopping.
That’s according to a new survey from payment technology company Adyen. Nearly three-quarters (73%) of 18-27-year-olds included in the survey said they shop in-store at least once a week, compared to 65% of Baby Boomers.
When asked whether they considered shopping in physical locations a chore or an enjoyable experience, 57% of Gen Z thinks of it as an experience, compared to just over a third (35%) of baby boomers.
Nearly half (49%) of Gen Z shoppers surveyed often buy online and pick up in-store and 38% return online purchases in-store. By comparison, the number of baby boomers who use stores for pick-ups and returns is 28% and 6%, respectively.
“As the first true digital natives, Gen Z blur the lines between online and in-store shopping,” said Holly Worst, Adyen VP of retail. “They want a fast, stress-free shopping experience that doesn’t just fit in with their lives but is part of it.”