The numbers behind the Super Bowl: How much is made and spent?
With Super Bowl 59 approaching, here is a look at where millions, and potentially billions of dollars are made and spent for the big game.
Super Bowl 59 is inching closer. Have you gotten your ticket to the big game?
Arguably the grandest sporting event in the U.S. each year, hundreds of millions of people tune in to see who will be NFL’s champions, with thousands more watching the title game inside the stadium − for quite the price.
This year’s game features the Philadelphia Eagles and Kansas City Chiefs, and there are plenty of reasons to want to attend the game in-person. While it will cost a hefty penny to watch inside the Caesars Superdome in New Orleans, the good news is tickets aren’t as expensive as they were last year, and prices are starting to go down.
“A lot of excitement,” Adam Budelli, StubHub spokesperson, told USA TODAY Sports. “Tickets are moving.”
How much do Super Bowl 59 tickets cost?
This year’s Super Bowl tickets are at lower prices compared to the same point as last year, according to StubHub. The average ticket price is $8,076, StubHub said, a decrease of 14% from the same time last year. Other secondary marketplace sellers like SeatGeek and TickPick also report decreases in price this year.
Last year, the average price was around $9,365 on the secondary market the day before the game, according to TickPick.
Get your Super Bowl tickets on StubHub
Super Bowl 59 ticket prices
While the average price of the game is higher than the cheapest ticket, it still costs more than $5,000 to get into Caesars Superdome. With 11 days left before kickoff, the cheapest ticket to the game can be found on TickPick for an all-in price of $5,620 as of Wednesday afternoon.
- StubHub: $4,252 ($5,744 with fees).
- TickPick: $5,620 all-in.
- SeatGeek: $4,266 ($5,797 with fees).
- Gametime: $4,249 ($5,860 with fees).
- Ticketmaster: $4,776 ($5,790 with fees).
- TicketSmarter: $4,658 ($6,055 with fees).
- Vivid Seats: $4,179 ($5,766 with fees).
Obviously, the cheapest tickets in the stadium will be further away from the action, like the 600 sections on the end zone sides.
While the prices may seem too much, they’ve actually gone down hundreds of dollars since Monday; it was rare to find a ticket that was less than $6,000 after fees.
Why are Super Bowl 2025 tickets so expensive?
Super Bowl ticket prices have continued to climb as the years have gone on, and several factors, from who the teams are and their history in title games, could help the cost fluctuate. But one reason they are slightly cheaper than last year is because the 2024 game was in Las Vegas.
“Vegas is such an approachable city across the country, regardless of what your fan base is,” Budelli said, adding it was the first time the title game was played in the Sin City.
However, there are some reasons why this year’s game isn’t too far from the prices of last season. It is a Super Bowl 57 rematch, giving Philadelphia fans a chance to get revenge on the team that beat them in 2023. On the flip side, Kansas City could become the first team in league history to win three consecutive Super Bowls.
“For a chance to see your team be the first ever to win three-straight Super Bowls, there’s a lot of different reasons why the Chief fans are going to show up in strong numbers,” Budelli said. “Philadelphia in general, it’s fair to say that’s a tremendous sports town. They support their teams all the way throughout the regular season, and it’s really no different than how they show up in the postseason.”
The game being played in New Orleans also aids to the demand. One of the top tourist cities in the country, there will be plenty of buzz with events taking place around the city’s famed Bourbon Street. Budelli added it’s common for people to go to the host city and enjoy the festivities before deciding whether to buy tickets for the game.
Super Bowl 59 ticket trends
About 24 hours after the teams in the Super Bowl were determined, there’s been a heavy flock of Pennsylvania residents booking their tickets to the game. Both StubHub and SeatGeek reported fans in the state are responsible for the most of the out-of-state purchases. StubHub added this is also the most demand there has been for a Super Bowl involving the Chiefs.
When is the best time to get tickets for Super Bowl 59?
Ticket prices are typically the highest in the first hours and days following the conference championships due to the teams being known and a major rush to secure tickets. After that initial buzz is gone, then it may be a good time to look at tickets as prices usually drop.
“Typically, we say you want to wait. Let this kind of first 48-72 hours kind of go by, get a sense of where that markets going,” Budelli said. “Realistically, that window is kind of probably anywhere from Wednesday to mid-next week as things should settle.”
But if there’s one thing to avoid doing, is waiting until the last days before the game. In recent years, prices have actually risen one-to-two days before the game.
“That Friday, Saturday, more and more people will start getting into town, and that’s where some of that anxiety and purchasing is really a matter of supply and demand at that point,” Budelli said.
One thing to remember when buying tickets for the Super Bowl is to buy from a verified marketplace and since tickets for the game are mobile only, do not buy from anyone trying to sell physical tickets to the game.
Super Bowl ticket prices history
Here’s what the average ticket cost for this year’s and the five preceding Super Bowls, per SeatGeek:
- Super Bowl 58: $12,128 (Allegiant Stadium, Las Vegas — San Francisco 49ers vs. Kansas City Chiefs).
- Super Bowl 57: $8,907 (State Farm Stadium, Glendale, Arizona — Kansas City Chiefs vs. Philadelphia Eagles)
- Super Bowl 56: $10,322 (SoFi Stadium, Inglewood, California — Los Angeles Rams vs. Cincinnati Bengals)
- Super Bowl 55: $11,840 (Raymond James Stadium, Tampa, Florida — Tampa Bay Buccaneers vs. Kansas City Chiefs in reduced capacity)
- Super Bowl 54: $6,569 (Hard Rock Stadium, Miami Gardens, Florida — Kansas City Chiefs vs. San Francisco 49ers)
We occasionally recommend interesting products and services. If you make a purchase by clicking one of the links, we may earn an affiliate fee. USA TODAY Network newsrooms operate independently, and this doesn’t influence our coverage.