A barrage of new, glitzy, celebrity-filled ads debuted during Super Bowl 59 on Sunday.
Fox, which aired the game, said in November that it had sold out of ad spots — with more than 10 of those commercials costing advertisers $8 million apiece, according to CNBC.
This year’s lineup of commercials touched on everything from smart glasses to pizza rolls. There were also a handful of artificial intelligence-related spots.
“AI is coming. If it’s not already here in almost every business, it will be coming like a freight train,” Mark Evans, executive vice president of sales for Fox Sports, told The Hollywood Reporter. “So you will see some more AI focused creative, which I think intuitively would be expected.”
As is typical these days, many advertisers began posting Super Bowl teasers and sometimes premiered their full new ads before game day. Two released ads — one from Hims & Hers and one from Google — faced some scrutiny before they even aired.
Here is a look at some of the buzziest ads that ran.
Google’s original Gemini ad about cheese was no Gouda.
The ad, which touted the AI model’s utility for small businesses like the Wisconsin Cheese Mart, showed Gemini wrongly generating a description for Gouda cheese that claimed it accounts for “50 to 60 percent of the world’s cheese consumption.”
The video was re-edited to remove the inaccurate stat, a Google spokesperson confirmed.
“After the question came up about the Gouda stat, we spoke with the owner of the Wisconsin Cheese Mart to ask him how he would handle it,” the spokesperson wrote in an email. “Following his suggestion to have Gemini rewrite the product description without the stat, we updated the UI to reflect what the business would do.”
Salesforce
In an ad for Salesforce’s AI-driven customer relationship management platform, called Agentforce, actor Matthew McConaughey is depicted dining outdoors while getting drenched by rain.
His booking app “didn’t have Agentforce, so an AI agent didn’t know to move my reservations inside,” the Oscar winner says in the spot.
Ray-Ban Meta
Chris Pratt, Chris Hemsworth and Kris Jenner starred in this commercial for Meta’s AI-powered Ray-Ban smart glasses, which featured a nod to the banana duct-taped to a wall that famously sold for $6 million at an art auction last year.
Booking.com
Kermit the Frog, Miss Piggy and their fellow Muppets search for their ideal vacation stay in the ad for Booking.com, which also recently introduced several AI-powered features for users.
Foundation to Combat Antisemitism
Snoop Dogg and Tom Brady faced off in an ad from the Foundation to Combat Antisemitism. The nonprofit organization’s ad against hate featured the two trading barbs about why they hate each other — citing reasons such as “you look different” or “talk different” or “’cause I don’t understand you.”
Michelob Ultra
Willem Dafoe and Catherine O’Hara crush everybody at pickleball in this ad, which also featured basketball player Sabrina Ionescu, former NFL player Randy Moss and track-and-field athlete Ryan Crouser.
Budweiser
Anheuser-Busch’s ads are considered a Super Bowl staple. This year’s Budweiser spot showed a Clydesdale foal who is told it’s “still too little” to join the company’s beer run. But the foal embarks on its own impromptu journey and ultimately is seen helping the keg make it to its destination.
Bud Light
Shane Gillis and Post Malone launch Bud Light cans out of a leaf blower in this ad featuring Peyton Manning, inviting the whole neighborhood to a cul-de-sac party.
Coors Light
Lethargic sloths face a series of mishaps, struggling to make it through a “case of the Mondays” until they get a case of Coors Light beers.
Stella Artois
David Beckham learns he has a twin by the same name, dubbed “Other David” by his parents. He pays his brother (played by Matt Damon) a visit across the pond, where the two awkwardly bond over a bottle of Stella Artois.
Little Caesars
In this ad for Little Caesars’ Crazy Puffs, actor Eugene Levy is seemingly so astonished after taking a bite that his eyebrows fly off his face and flutter away, terrorizing everyone in their path.
Totino’s Pizza Rolls
Actors Tim Robinson and Sam Richardson star in this ad alongside a Totino’s-loving alien named Chazmo, who dies in an unfortunate accident just before returning to his home planet with a bag of pizza rolls.
Hellmann’s
“When Harry Met Sally” co-stars Meg Ryan and Billy Crystal return to Katz’s Delicatessen to enjoy a sandwich — with a cameo from Sydney Sweeney.
Doritos
Members of the Kansas City Chiefs help the Doritos team mull over potential ideas for a Super Bowl commercial.
Pringles
Actor Nick Offerman, Kansas City Chiefs head coach Andy Reid and the L.A. Clippers’ James Harden all see their mustaches escape their faces, fluttering away to join “The Call for More Pringles.”
Häagen-Dazs
Even “Fast & Furious” stars Michelle Rodriguez and Vin Diesel “can’t help but slow down and savor the moment” with a bar of Häagen-Dazs, while Ludacris speeds on by.
Coffee mate
In this ad for Coffee mate’s cold-foam creamer, Shania Twain’s off-screen voice sings an original tune for a dancing tongue.
Uber Eats
Holding a buffalo wing from his Uber Eats delivery, Matthew McConaughey argues that football has always been “a conspiracy to make us hungry.”
Instacart
This Instacart commercial features a roundup of brand mascots, including Kellogg’s Tony the Tiger, the Pillsbury Doughboy, the Kool-Aid Man and even Mr. Clean.
HexClad Cookware
Gordon Ramsay is enlisted to cook for an alien visiting the Area 51 test kitchen for a taste of Earth’s offerings. The alien is Pete Davidson, who quips, “All famous people are aliens.”
Hims & Hers
With a commercial title highlighting the American obesity epidemic, telehealth company Hims & Hers criticizes a health care system “built to keep us sick and stuck” before going on to tout its own weight-loss offerings.
Ahead of the Super Bowl, Sens. Dick Durbin, D-Ill., and Roger Marshall, R-Kan., addressed a letter to the Food and Drug Administration expressing concerns over an “upcoming advertisement.” They wrote that they believed the ad “risks misleading patients by omitting any safety or side effect information when promoting a specific type of weight loss medication.”
A Hims & Hers spokesperson told CNBC that the company is “complying with existing law” and is “happy to continue working with Congress and the new Administration to fix the broken health system and ensure that patients have choices for quality, safe, and affordable healthcare.”
Dove
Highlighting the hashtag #KeepHerConfident, Dove centered its commercial on the prevalence of body image issues among young girls, stating, “Let’s change the way we talk to our girls.”
Novartis
Swiss pharmaceutical company Novartis teased a 60-second ad scheduled to air Sunday with the aim of bringing awareness to breast cancer. The spot stars actors Hailee Steinfeld and Wanda Sykes, who herself is a breast cancer survivor.
Fanduel
Former NFL quarterbacks Eli and Peyton Manning faced off Sunday in a field goal showdown organized by Fanduel, and the sports betting company urged fans to place their pick in this Super Bowl ad featuring the brothers.
Dunkin’
The “Dunkings” have a new star-studded Super Bowl spot, starring Ben Affleck, his brother Casey, actor Jeremy Strong and Bill Belichick.
Lots of movie trailer spots
These films all aired teaser spots during the Super Bowl: “Jurassic World: Rebirth,” “Mission Impossible: The Final Reckoning” (star Tom Cruise also appeared in a Super Bowl intro ahead of the game start time), “Lilo & Stitch” live-action film (which featured Stitch running on the field), “How to Train Your Dragon” live-action remake and “Thunderbolts.”
Nike
Women’s sports has been having a moment, and one Super Bowl ad aimed to highlight that.
A new ad from Nike featured some of the biggest female athletes, including Caitlin Clark, Sha’Carri Richardson and Jordan Chiles, all looking bored as choruses of “you can’t win” were heard behind clips of them showing off their skills.
The ad closed with a message in classic Nike font: “You can’t win. So win.”
ChatGPT
OpenAI joined the roster of Super Bowl advertisers in the last commercial break, the technology’s first ad during the game.
According to The Verge, the company spent $14 million on the 60-second spot about ChatGPT, which showed the product alongside some of the world’s best inventions.
“We want the message to feel relevant to the audience that is watching the Super Bowl, which includes tens of millions of people who have no familiarity with AI,” Open AI Chief Marketing Officer Kate Rouch told the outlet.
This article was originally published on NBCNews.com