Staying competitive in a global game market can be challenging for game developers looking to cater to their diverse player base. With players in different regions, populating the right payment method is often the difference between a successful purchase and an abandoned cart. In the US alone, 22% of consumers abandon their carts due to complicated checkout systems, while 13% abandon their transactions because of a lack of preferred payment methods. But what’s the best and most efficient way to ease player friction?
Enter PayRank, an innovative algorithm in Xsolla’s Pay Station system. Developers can simplify global transactions with flexible checkout options while presenting players with the most relevant payment methods. By intelligently suggesting each player’s most relevant payment options, PayRank streamlines the checkout process and boosts conversion rates.
What is PayRank?
PayRank takes the guesswork out of choosing the best payment method for your players. This state-of-the-art algorithm surfaces and then ranks options based on individual player preferences and market trends. By analyzing user location, payment history, and regional preferences, PayRank adapts the payment experience to each player’s particular needs. From first-time players to your loyal fans, PayRank ensures they see the payment method that works best for them upfront. This approach maximizes conversion rates and requires no additional coding to integrate.