CANNES — At a Beet.TV panel during Cannes Lions 2024, Snap executives emphasized the platform’s ability to recreate intimate shopping experiences with friends, leveraging AR capabilities and close social networks. They positioned Snapchat as a “third place” for users to connect authentically, creating opportunities for brands to become part of Gen Z’s social rituals and purchasing decisions.
Panel: Harnessing the Power of Snapchat in Today’s Advertising Landscape
- Kevin Longo, Head of Commerce, Advertising, Snap Inc.
- Justin Sternberg, Head of Storytelling/Client Strategy, Snap Inc.
- Moderator: Tameka Kee, Deputy MD, CIMM
Global Leadership Summit: Retail & Commerce Media – June 17, 2024
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