SESAC Music Group has acquired media software and services company HAAWK, which specializes in copyright management and the monetization of indie music, film, television and video catalogs.
HAAWK (Helping All Assets With Knowledge) offers full-service admin of YouTube’s Content ID system and Facebook’s Rights manager platforms, including Instagram. HAAWK will also operate alongside Audio Salad as part of the artist and label distribution services segment of SESAC Music Group’s Music Services division.
HAAWK’s headquarters will remain in Los Angeles under the leadership of Ryan Born, who founded the company in 2017. The move follows other recent SESAC acquisitions, including the acquisition of Music Services and Audio Salad in 2023, and Audiam in 2021.
“This is truly a dream come true. HAAWK already leads the way in providing unmatched opportunities and increased royalty revenue for our clients across YouTube, Facebook, and social video platforms,” Ryan Born, founder/CEO of HAAWK, said in a statement. “By partnering with SESAC Music Group, we’re opening the door to even greater possibilities, enabling us to scale globally and offer more advanced royalty collection and administration services to our clients.”
Added John Josephson, chairman/CEO of SESAC Music Group: “HAAWK’s mission aligns with SESAC Music Group in delivering maximum value and transparency to music creators. Their leadership and technology strengthen our services for independent labels and publishers worldwide.”