Saturday, February 22, 2025

Samsung Set to Enter AR Glasses Market in Race With Meta, Apple

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Samsung Electronics Co. expects to enter the augmented reality glasses market in partnership with Alphabet Inc.’s Google, according to the company’s top mobile executive, jumping into a product category that is suddenly heating up.

Fresh off announcing a collaboration on their Project Moohan headset in December, the two companies are already working on AR glasses together, Samsung’s TM Roh said in an interview. Roh, the president of Samsung’s Mobile Experience division, didn’t provide further details about the glasses, but said they’d eventually launch as part of the company’s efforts to co-develop the Android XR operating system.

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