If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.
Just in perfect Skims timing, the pop star of the moment stars in the shapewear brand’s newest campaign. Rosé fronts Skims Valentine’s Day campaign, posing in a new collection of loungewear, PJs and intimates.
“Valentine’s Day has always held a special place in my heart,” Rosé said in a statement. “Maybe it’s also because it’s only a few days after my birthday, it feels special to me, almost like a second round of a birthday. This collection captures that feeling with pieces that are both romantic and cute. I had an amazing time shooting this campaign, and I hope everyone feels as confident and beautiful in these pieces as I did.”
“Every Skims campaign is designed to be iconic, and Rosé embodies that perfectly,” Kim Kardashian, Skims co-founder and CCO continued. “Her elegance and energy are unmatched, and she’s the ultimate Valentine for 2025. This collection is romantic, fun, and full of personality, and ROSÉ captured that beautifully.”
This year’s Valentine’s Day Shop includes expanded offerings of limited-edition collections of intimates, sleepwear and loungewear. Highlights include this Velvet Lace Slip Dress, the Soft Lounge Hoodie and Boxer Set, and the Romance Cami and Short Set.
Rosé’s starring campaign turn follows a breakout year for the K-Pop star, including her first studio album “rosie,” which debuted at No. 3 on the Billboard 200 — the highest-charting album by any Korean female soloist. She also released “APT” with Bruno Mars last October.
Rosé is the latest in a growing list of A-list celebrities to star in the brand’s buzzy campaign ads, an aspect of the company’s effort to to align with significant pop culture moments. Past campaign stars include Lana del Rey, Charli XCX, Kim Catrall, Ice Spice, PinkPantheress and Sza.
Preview the best pieces from Skims’ Valentine’s Day Shop below, available to shop starting Jan. 23:
Cotton Jersey Flare Legging
