Retail Therapy Boutique wants to be your cheerleader

Hundreds of (mostly) women eagerly lined up June 28 along Main Avenue to see for themselves what the retail space in the tallest building in Twin Falls is all about.

Retail Therapy Boutique drew a line of about 100 customers for its grand opening, including special promotions and raffle giveaways.

“That’s our biggest thing, we want this to be a place for people to feel happy and excited and we walked into this building and immediately were like this is it,” co-owner Bailey Thompson said.

“This is home,” co-owner Shay Reeves added.

The Times-News asked the owners to fill out a short Q&A. Answers were lightly edited for brevity.

Times-News: How did the Retail Therapy Boutique come about?

Retail Therapy Boutique: “Bailey was my boss in a retail setting. When we both found ourselves unemployed we decided we weren’t ready to give up on what we loved to do, so we decided it was time to open our own store. After many, many late night phone calls and video chats Retail Therapy was created.” — Shay

TN: How did you come up with the name?

RTB: “Bailey came up with the name. Her dad was cheering her on, to start her own store. On her drive home the name just came to her. When she told me the name I fell in love with it. Bailey and I always connected on how Retail Therapy made us happy, so I instantly agreed with the name.” — Shay

TN: What makes Retail Therapy Boutique stand out from other clothing stores?

RTB: “I believe it is the experience we create that sets us apart. We want ladies to come in feeling like everything is super high-end, but not pay crazy high-end prices at the cash register. We also are all about making anyone who walks in our door feel better about themselves, so that they leave feeling empowered to take on the world.” — Shay

TN: What’s the best part about coming to work?

RTB: “For me it is knowing I get to hang out with all our amazing customers every day. We have cultivated relationships with our customers and if feels more like just hanging out with friends every day. And Bailey and I being real-life besties makes it also amazing. What’s better than shopping with friends everyday?” — Shay

TN: You seem to have had quite a customer base before moving into your current location, how did all that come about?

RTB: “Having an online presence before we opened our store is a huge factor as to how we had such a large customer base from our opening day. To say we are blessed to have such amazing people in our lives is an understatement.” — Shay

“We have had an online presence for a while now and have gained a following from there. People were constantly asking if we were going to be opening a store. When we decided to open Retail Therapy Boutique everyone was ecstatic! We have people from all across the country cheering us on. Women from Georgia, Texas, Utah, California, etc. We have been very blessed to have the continued support through our new journey.” — Bailey

TN: What are some of the items new customers will find at the Retail Therapy Boutique?

RTB: “You name it, we got it! You can come in and find high-end denim, custom graphics, all sorts of accessories, and even a hat bar where you pick your hat and patches and we press it right here for you!” — Shay

“You will find a variety of items ranging from accessories to outfits. We offer something for everyone, so even a grandmother and granddaughter can come in together and each find something.” — Bailey

TN: Is there anything else you’d like our readers to know?

RTB: “We are huge on mental health in our store, so if I could add anything we want people to know, you are loved, needed and valued. We are here to cheer people on in their good times, and lift them up in their bad times. We aren’t just a clothing store, we are a family!” — Shay

“We are huge on being an advocate on mental health. We want this space to be more than a shopping spot. We want you to have an experience when you come through the doors. Whether you are in a low place in life and need someone to talk to or a little boost of happiness, we are there for you. If you are just coming in and checking it out, we want to be your biggest cheerleader and hope you leave feeling like a part of our circle. We strive to create lasting relationships with the people that come in.” — Bailey

Know of a new or unique business in the Magic Valley that we should visit? Email Drew Nash at dnash@magicvalley.com