Thursday, September 19, 2024

Redexim re-shuffle sees expansion of area for George Browns

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In a strategic re-shuffle of its partner network, Redexim has unveiled an expansion in the coverage area for George Browns Ltd in the UK.

Effective immediately, the team will be responsible for the sales, service and support of the Redexim range to customers across the IP postcode region, whose districts cover most of Suffolk, including Ipswich, Bury St Edmunds, Thetford, Diss and Southwold.

Operating out of five depots across Befordshire, Buckinghamshire, Essex, Northamptonshire and Oxfordshire, George Browns Ltd is one of the UK’s largest agricultural and groundcare dealerships, representing many of the industry’s leading machinery franchises.

Long-standing partners and distributors of the full Redexim range of natural and artificial equipment, this announcement extends the reach and support of the George Browns technical team to customers old and new in the IP area.

Commenting on behalf of George Browns Ltd, Group Groundcare Sales Manager Tim Mason said, “George Browns have represented Redexim [originally Charterhouse Turf Machinery] since the 1980’s – renowned for their industry leading equipment and have developed into a key brand for our business. Redexim have some exciting new additions to their portfolio over the coming months, so we’re excited to represent another brilliant brand for Suffolk/IP.”

Redexim UK Commercial Director Paul Langford added: “In George Browns we have a knowledgeable, motivated and wide-reaching partner who have long demonstrated their enthusiasm and professionalism with the Redexim range. We are delighted to have strengthened our partnership with them and are confident that they will give customers the service needed as we continue to innovate and move forwards.” 

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