Santa came early this year!
Or, maybe, it’s just Jeff Bezos, because he’s brought us so many great toy deals on Amazon, that we can hardly believe they’re real. October Prime Day is officially underway, which means Prime members can save hundreds on a range of baby and toddler essentials, as well as best-selling toys for all ages.
There is just one catch. Prime Big Deals Days are running from Oct. 8 to 9, meaning shoppers only have a matter of hours left to stock up on all the best toy deals from brands like LEGO, Barbie, Melissa & Doug, Fisher-Price, National Geographic, and more.
Don’t miss our guide to the 100+ biggest deals to shop at October Prime Day.
As a new mom and self-proclaimed shopaholic, I’ve become pretty familiar with the toy trends of the time, but I’ve also consulted several retail experts for the 4-1-1 on the hottest toy brands of the season. Below, find our roundup of the best toys for boys and girls of all ages.
RELATED: Save over 50% with mom-approved October Prime Day baby and toddler deals
From epic science kits to four-wheelers, crawling crabs, gigantic unicorns, and more. We’ve got something sure to delight every kid on your nice list.
Coolest kid on the block. I repeat. Coolest kid on the block. This epic four-wheeler is one of the best-selling rides (for kids) on Amazon thanks to its sleek look, easy-driving, and parent-loved safety features.
Parents know and love Melissa & Doug for all their educational, imaginative, and adorable toy sets, but the wooden Take-Along barn remains a favorite. Colorful, ergonomic puzzle pieces help kids practice their motor and sensory skills.
Choo Choo! This Hot Bee Train set is coming to a Christmas tree near you. That’s right. This lifelike train set is large enough to wrap around the entire Christmas tree, so the whole family can join in on the magic. It’s pretty easy to build and makes a realistic sound, plus odorless smoke.
Time to start counting down the days till Christmas! We must admit it — even some adults could use this Emotional Support Plush Advent Calendar. It’s filled with 25 cheerful plushies dressed up in their holiday best to bring a smile to your face.
Enter the dollhouse of your dreams. I’ve consulted a number of retail experts, and many agree Barbie is still having a moment. Of all the play sets out there, this DreamHouse is easily one of the grandest, maybe one of the biggest, and certainly the pinkest.
Consistently ranking as a top toy for newborns and babies, the Yeaye Crawling Crab is truly as entertaining as it looks. It crawls. it sings. It is the ultimate hack to making tummy time enjoyable, and best of all it’s under $20 for Prime Day.
The race is on. You may remember playing with Hot Wheels yourself, and now you’ve got a second chance to hit this track with a new set that your kids will become obsessed with. Not to worry — it’s large enough for multi-player racing.
Furby, who? Furby is the tiny fluffy animal that kids can’t get enough of. It might look like your ordinary stuffed animal, but it is not. Furby is trained with over 600 phrases and listens to five commands. He can dance, tell fortunes, and give you a light show.
Let your aspiring singer practice hitting all the notes with their own Karaoke set. This one comes with two microphones for duets, and it is lightweight and portable so you can bring it everywhere!
Tea parties were always cool, but now that we’re back in our Bridgerton era, it may be time to find the kiddo in your life a very royal tea set that comes with everything from tea cups to dessert trays, egg tarts, donuts, and more.
Here’s a great choice for the little kid who always has way too much energy. This indoor/outdoor trampoline is the perfect size for ages one through six, and even comes with a basketball hoop so they can practice their shooting skills.
LEGOs aren’t just toys, but tools for learning. This extra-large box has almost 800 pieces, which means kids can drum up hundreds of different creations. It even comes with an idea booklet to get them started.
All the cool kids watch MrBeast these days. With this iconic Lab Mutator, fans of the show will take part in a thrilling unboxing experience to reveal the epic panther. It comes in the signature blue and pink colors and boasts over 20 points of articulation.
If you have a horse girl or guy on your hands, you already know they’re going to be obsessed with this adorable herd from Schleich Horse Club. These collectible toys cost less than a real Mustang, so you may as well stock up.
Bring the entire family together with Monopoly Go! This thrilling board game is simple enough for ages 8 and up. The first player to build a landmark wins!
Future photographers won’t be able to take their hands off this instant print camera. It’s easy to operate and comes in three colors. Not to mention, it’s the perfect time to buy it because now your kiddo can start capturing all their holiday memories.
A Transformer is a classic, but what about one that has literally left kids flipping over in excitement (just read some reviews.) The Optimus Prime is inspired by the latest movie, features four modes, and flashing lights, and grows in height from eight to 10 inches.
Bubbles, bubbles, and more bubbles. My daughter can not get enough of them, and I know they’re just as amusing for other kiddos around her age. Over 5000 people have purchased this bubble-blowing lawn mower in the last much, which means you shouldn’t sit long on this great Prime Day deal.
While not a toy per se, this telescope would make a pretty epic gift during the holidays. The adjustable stand le lets kids continue to use it as they grow, plus it comes with a smartphone holder and Bluetooth remote for taking photos of celestial discoveries. Who knows, maybe your kiddo will unlock the mysteries of the universe.
Have a kid that lives to experiment? Try the Earth Science Kit by National Geophragic. It also comes in a few other varieties (glow-in-dark, sensory, and electric). National Geographic is always an excellent choice for parents who want to encourage an interest in STEM education.
How could we skip an opportunity to showcase a larger-than-life unicorn that is on sale for Prime Day? This one comes in four colors (or coats, we should say) and is said to have super-soft hair for brushing.
Enter the baby rave. Your youngest DJs will love turning up the beat with this miniature record player. There are five colorful, double-died “records” to choose from, for a 20-song-long mixtape with a number of options.
Squishmallows continue to reign strong as one of the most popular kids’ toys. Adored for their squish-worthy plushness, cute smiles, and the fact that you can collect hundreds of them. Kids love a sense of surprise, so the mystery box is always a safe bet.
Believe it or not, toddlers go from walking to running and running to climbing fast, and the next best bet is to set them up with their very first bike. This sturdy option is super easy to balance with.
Your October Prime Day FAQs, answered
What is Prime Big Deal Days (aka October Prime Day)?
Prime Big Deal Days is an Amazon-hosted sale event exclusive for Prime members. It’s similar to Amazon Prime Day, offering a wide range of deals and discounts on various products, and spanning two days annually in October.
How long does October Prime Day last?
The sale runs just 48 hours, beginning at 12 a.m. PT on Tuesday, October 8, through 11:59 p.m. PT on Wednesday, October 9.
When does October Prime Day end?
October Prime Day ends October 9 at 11:59 p.m. Pacific time, so east-coasters have until about 3 a.m. on October 10 their time to shop the deals.
When is the next Prime Day?
Already wondering when the next Amazon Prime Day is? Prime Day takes place in July each year. While Amazon hasn’t confirmed the dates for Prime Day 2025, it’s safe to assume it will take place in mid-July — similar to previous years.
Do you have to have Amazon Prime for October Prime Day?
While Prime members can take full advantage of Amazon Prime Day (plus all the benefits of the subscription), interested shoppers can grab a 30-day free trial to enjoy Prime Day with no strings attached.
What are the best October Prime Day deals?
From reporting on Amazon Prime Day throughout the years, we can tell you for certain that it’s the ideal period to upgrade to Apple’s latest AirPods, restock some new kitchen items and comb through the massive catalog of Amazon best-sellers.
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This article was written by Miska Salemann, New York Post Commerce Journalist. As a Gen Z first-time mother of one, Miska tests baby, maternity and postpartum products ranging from stylish new kids clothes to long-trusted diaper brands with her daughter. She evaluates baby- and mom-approved products for practicality and quality, and consults medical and parenting experts to weigh in on safe ingredients, usage and more. Before arriving at the Post, she covered the lifestyle and consumer verticals for the U.S. Sun.