Industry veteran Victor Verhage touts Power Plate’s power as a catalyst for revenue generation
At Power Plate® we get asked two questions virtually every day, “What is it?” and, “How does it work?” To put it simply, Power Plate is a vibrating platform on which a user performs simple or complex exercises which are traditionally performed on the ground. Exercising with Power Plate accelerates the benefits and impact of your efforts and leaves you feeling better in a fraction of the time of other exercise modalities. And, dare we say, it’s fun!
According to Scott Hopson, head of Power Plate’s Education & Training Advisory Board, “In life, when we walk, run, jump, exercise we are always moving against gravity and ground reaction forces – these are the foundations of building strength, bone and muscle. Power Plate simply amplifies this natural reaction 25-50 times per second upgrading movements we usually do on the ground, resulting in more muscles, doing more work, more often.”
For fitness clubs worldwide, Power Plate delivers a boost in personal training revenue, an overall enhanced member experience and greater client retention resulting in a positive return on investment (ROI).
Verhage Touts Personal Training Wins
We turned to fitness industry veteran Victor Verhage to get his real-world insights on how a club can turn Power Plate into a personal training revenue generator.
According to Verhage, the introduction of Power Plate gives personal trainers a tool that differentiates both the trainers and the gym itself from competitors.
“In my 15+ years as National Personal Training and Fitness Sales Director for a large chain of fitness clubs, I found Power Plate to be an incredible tool for our personal trainers to engage members,” Verhage shared.
“The Power Plate helped us offer more tailored and engaging training sessions. The platform’s vibration technology allows trainers to offer more customized, efficient and engaging workouts, leading to higher client satisfaction – making personal training sessions more appealing and help us upsell additional packages.”
“For me, Power Plate is a no-brainer,” Verhage continued. “The positive impact on personal training revenue paid for the investment very quickly.”
Creating Stickiness
Client retention has also seen a significant boost. Verhage explained that Power Plate’s ability to deliver measurable results sets it apart.
“Clients experience improved movement, faster recovery, and overall better fitness outcomes, which keep them coming back for more,” he said.
The Power Plate’s on-screen guidance further expands its utility outside of personal training sessions.
“The self-guided functionality allows members to use it on their own,” Verhage explained. “Members with PT packages use it to complement trainer-led sessions, while those who don’t engage in PT still benefit from the Power Plate’s functionality.” This dual-use aspect allows all members to engage with and use Power Plate to increase performance levels.
Attracting New Members & Converting Them
The integration of Power Plate technology not only enhanced the current member experience but has also proven to be a catalyst in attracting new members and increasing conversion rates.
Verhage highlights that Power Plate has become a standout feature during gym tours, impressing prospective members with its unique benefits and making a lasting impression.
“Prospective members see the Power Plate as a tool that can accelerate their progress toward fitness goals,” Verhage noted. “This boosts their confidence in our gym’s ability to deliver tangible results.”
Moreover, Power Plate has proven to be a compelling feature for walk-ins. Personalized demonstrations showcasing its effectiveness create a “wow” factor that often led to quick sign-ups from guests.
“A personalized demo of how quickly it can help guests achieve results leaves a lasting impression,” Verhage said. “This innovative approach has played a key role in improving membership closing rates.”
And further, Power Plate can play a key role in a club’s new member onboarding process, which differentiates the gym from competitors. Verhage explains that, “by introducing the technology during fitness assessments, clubs can provide new members with an innovative and engaging experience right from the start. This strategy elevated the perceived value of membership, ultimately driving higher conversion rates.”
Creating Gym Ambassadors
Verhage points out that members who see better results with Power Plate compared to traditional gym equipment often become advocates for the gym, “driving an increase in word-of-mouth referrals and further cementing the positive ROI of an investment in Power Plate vibration technology.”
“Members share their positive experiences with friends and family, and the uniqueness of Power Plate makes a real impression,” Verhage said. “It’s absolutely led to more referrals, which in turn brings in new members.”
In his experience, Verhage attributes the inclusion of Power Plate in a club’s offering to his success.
“Having the Power Plate in our arsenal positioned our clubs as leaders in fitness innovation,” he said. “It attracted significant attention, not just from new members but also from industry insiders, and this helped grow brand recognition.”
Ultimately, by offering cutting-edge technology like Power Plate, fitness clubs are able to consistently enhance their members’ experience, improve retention, and boost acquisition — making it a win-win for both the gym and its clients.
To learn more about how to integrate Power Plate into your business, visit: commercial.powerplate.com