Following a successful trial of IFE provider Bluebox’s Blueview digital services platform, PLAY Airlines has now deployed the onboard retail solution across its fleet of ten Airbus A320neo and A321neo aircraft.
The Iceland-based low-cost carrier – which flies from Iceland to destinations in Europe and North America – has signed up to the solution as a channel for increased revenue generation.
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“This was a fun addition to our in-flight service – one that earned praise from both our passengers and our cabin crew,” said PLAY’s Sonja Arnórsdóttir, CCO. “The hard metrics proved Blueview’s value in increasing revenue, but there were also other benefits – such as passengers on our overnight sectors simply being able to order products when they wanted”.
“For the full roll-out, we’ve focussed on refining the onboard retail service, and can now explore new ways to expand the potential of Blueview and different services which will add value for PLAY and its passengers,” said Kevin Birchmore, VP Global Sales, Bluebox. Discussions are already underway in terms of additional media, and other ancillary services.”
The airline’s deployment of the platform is based on the its onboard retail capabilities, but the airline also chose to include Bluebox’s patented moving map technology, games, and passenger survey functionality.