The 72nd PGA Show, which took place in Florida last week, reflected the growth in global golf in recent years by attracting over 1,100 golf brands and more than 33,000 delegates over the course of the four-day event (Jan 21-24).
Held for the 39th year in 1.1 million square feet of the Orange County Convention Center in Orlando, the 2025 PGA Show, which is organised by the PGA of America and PGA Golf Exhibitions, expanded in multiple categories – by number of attendees, number of exhibitors, net booth space and total event space, making it the largest PGA Show since 2009.
“Every year the PGA Show leaves us energized and inspired, setting a positive tone for the new golf season,” said PGA of America President Don Rea Jr. “With more than 33,000 in attendance, including over 6,000 PGA of America Golf Professionals, this is our ‘Member’s Major.’ The show offered a wealth of business opportunities, but equally important were the mentoring, networking and career development moments. I love seeing our younger professionals at their first PGA Show walking side-by-side with their seasoned mentors. The true essence of this week are the relationships and collaboration within our industry to advance the game of golf and leave it better than we found it.”
Among the tens of thousands of attendees were more than 7,300 PGA of America Golf Professionals, LPGA and international PGA Professionals, representing widespread professional positions in the global industry and driving grassroots participation in the game by millions worldwide.
More than 1,300 buyers representing 840 golf facilities and retailers sourced new products and services, bringing approximately $885 million in purchasing power and nearly $2.2 billion in retail sales to the event.
Additionally, more than 1,100 media, including some 200 content creators and social media influencers from 22 countries reported from the trade-only PGA Show, offering an exclusive inside look to the game’s newest innovations for millions of consumers around the world.
Industry professional attendance came from 94 countries and all 50 US states, with Canada, the UK, China, Japan and Mexico topping the list of international attendees and Texas, New York, Georgia, California and North Carolina representing top states outside of the host state of Florida.
The game’s most recognizable brands and veteran manufacturers, along with nearly 400 exhibitors new to the PGA Show, created an unparalleled marketplace to showcase the latest innovations that will enhance the golf experience and drive the business of the sport.
Thousands of products and services were introduced among some 10 miles of show aisles, including products such as Titleist’s new Pro V1 and Pro V1x golf balls; Cobra DS-ADAPT family of drivers and metalwoods; PING G440 line of drivers, fairway woods, hybrids, and Irons; Bridgestone 220 MB, 221 CB and 222 CB+ Forged irons and BRM2 Forged wedges; Blue Tees Playmaker+ GPS Watch and Series 4 Ultra Rangefinder; Club Car new Onward LSV; Sunday Golf’s new kids golf bag line; ICON EV new E40FX model; Johnnie-O’s first women’s line; Flag & Anthem Ryder Cup Capsule; Duca del Casma first-ever apparel collection; Ellesworth + Ivey Custom Sweaters and Sweatshirts; A. Putnam Royal Gardens Collection and many more.
“We had a feeling heading into the PGA Show that this year’s event was going to be special, and we couldn’t be more pleased with the overwhelmingly positive response from attending golf industry professionals and exhibiting brands – many who called it the ‘best show ever’,” said PGA Golf Exhibitions Vice President Marc Simon. “The largest PGA Show in 15 years, combined with really strong industry attendance, is a tremendous start to the new year for the golf industry. Our global golf community relishes the opportunity to connect in person and we leave the PGA Show with renewed friendships, new business opportunities and a recharged outlook moving into 2025.”
Demo Day bounces back from damp start
PGA Show Week began on January 21 when thousands of PGA of America Golf Professionals overcame grey skies and intermittent rainy weather to test the latest equipment and technology from more than 70 top golf companies during PGA Show Demo Day at the expansive circular range and 42-acre practice facility at Orange County National Golf Center.
The immersive day-long event also featured extensive product education, coaching workshops, golf fitness presentations, a club fitting genius bar, programming on golf range strategies, demonstrations by PGA & LPGA TOUR professionals and opportunities to meet with industry leaders in numerous categories.
The following day on January 22, PGA of America President Don Rea Jr., PGA, and CEO Derek Sprague, PGA, officially opened the doors to more than 1,100 companies and brands, from emerging ventures and veteran manufacturers to the games’ most recognizable brands, to create the world’s largest business-to-business golf event. Golf’s top companies and market-leading brands, along with nearly 400 new to the PGA Show, introduced thousands of new products and services to drive golf retail in 2025.
The PGA of America Hub, where Members accessed Association and partner benefits and programming; the indoor Equipment Test Center featured 44 testing bays and a 3,750 square-foot putting green; the Innovation District featured the New Product Zone for a one-stop shopping of the newest golf merchandise and the Inventors Spotlight exhibitor pavilion for patented products not yet available at retail; the Golf Fitness, Health & Wellness area; an Adaptive Golf Center; Career Zone, Golf Travel Pavilion, The Clubhouse with two Pickleball Courts for racquet demonstrations, and THE | RETREAT, a new premium brand and event experience space in Hall E, also home to the Industry Welcome Reception & Fashion Show and PGA Show Winter Jam concert.
In addition to the busy marketplace across the Show Floor, PGA Show days were full of professional learning opportunities during exhibitor and industry presentations at six stages. The PGA Industry Stage offered a full schedule of diverse programming from the PGA of America in collaboration with leading golf organisations, expert business leaders and top coaches.
The Golf Fitness, Health & Wellness stage featured complimentary education sessions presented by TPI and the Golf Fitness Association of America. The Inventors Spotlight stage offered entrepreneur and inventor education sessions and product pitch panels each Show day. PGA of America Golf Professionals, college students and second-career professionals connected with employers in the Career Zone featuring company recruiting activations, networking events and a stage for golf career programming.
The Clubhouse stage featured a full schedule of industry programming by golf development and racquet sports experts. And finally, the new RETREAT Hall featured evening events including the Industry Welcome Reception and Fashion Show and the Winter Jam concert which featured headliner THIRD EYE BLIND.
Many exhibiting companies hosted renowned PGA Coaches, PGA and LPGA touring professionals and celebrities at the PGA Show. Some of the 2025 PGA Show special appearances included Brad Faxon, Jim Furyk, Lexi Thompson, Blair O’Neal, Kyle Berkshire, Stacy Lewis, Matt Fitzpatrick, Brooke Henderson, Jim Nantz, Lydia Ko, Annika Sorenstam, Derek Jeter, Former NFL players – Josh Dobbs, Marcus Jones, Tyrell Adams and more.
The 72nd PGA Show featured a comprehensive schedule of education sessions across a wide range of professional development topics presented by the industry’s foremost experts. PGA Show Education offered more than 70 sessions on Teaching & Coaching, Executive Management and Golf Operations, led by expert PGA of America Golf Professionals, PGA Master Professionals and top PGA Coaches, with additional sessions focused on technology solutions, food & beverage operations, retail strategies, marketing practices, facility branding, public relations and more.
Additionally, several golf organization education programs were co-located with the 2025 PGA Show including the PGA of America Teaching & Coaching Summit, the National Golf Course Owners Association Golf Business Conference and the AGM Golf Retail Conference. PGA Professionals had the opportunity to earn up to 40 PDR credits through participation in the PGA Show Education, additional PGA Show Week educational programming and various PGA Show and PGA of America programs.
Awards Announced
The 2025 PGA Show also shined a spotlight on new products and talented inventors in the New Product Zone and Inventor’s Spotlight Pavilion. Innovations in the New Product Zone, a one-stop pavilion of the newest golf merchandise, were judged by a panel of award-winning PGA of America Golf Professionals and golf buyers. The judging panel selected three overall “Best New Product” Award winners – Pinned Golf portable GPS golf tablet, Heathlander golf shoes and knitwear, and Volle Golf/GreenUp biodegradable golf tees made from coffee.
The Inventors Spotlight pavilion, organized in partnership with the United Inventors Association (UIA), showcased new golf products developed by independent inventors within more than 50 pavilion exhibits. Products were reviewed by UIA experts and top inventions were presented with one of four awards: Most Innovative to UpSwing Golf, Best Marketing to PuttBuddies, Best Product Pitch to VannyVee Sports, and the Overall Award to Tübr Storage.
The Wednesday night live Fashion Show offered attendees the opportunity to vote for the ‘People’s Choice Awards’ in three categories. Among the standout brands presenting were A. PUTNAM for People’s Choice Best Dressed Women’s Brand. The People’s Choice Best Men’s Brand went to Rhone and Bubble Lifestyle won the People’s Choice Best Dressed Outfit.
PGA Golf Exhibitions will next hold the mid-season PGA Buying Summit from July 28-30 in Frisco, Texas and the PGA Show will return to Orlando from January 20-23, 2026.
Event details can be found at PGAShow.com and PGABuyingSummit.com.