Shortly after releasing a 29-piece UTSÅDD product collection for pets and their owners, IKEA is launching The Pet Shopping Network as a TikTok livestream broadcast where cats and dogs will demonstrate the products in action. Social media users who tune into TikTok Live will get to cast their vote to determine whether kittens or puppies will test out the UTSÅDD pet bed. The interactive broadcast centered around the pet-focused IKEA collection is all about making four-legged family members feel as at home as their owners, and it includes a variety of solutions to elevate their natural behaviors.
For this broadcast ad, IKEA is working with creative agency Mother. “With The Pet Shopping Network, we’ve got part customer research and part entertainment, in one package,” said Mother executive creative director Nick Hallbery.