Tuesday, March 4, 2025

Oppo bets on AI photography to stand out in smartphone race

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Oppo aimed to distinguish itself as an artificial intelligence (AI) smartphone maker by enhancing photo capabilities, a company executive said in an interview, as the Chinese company navigates a competitive global race to integrate generative AI into mobile devices.

One of the main challenges smartphone users encounter is the need to switch between apps when capturing and editing photos, which was why Oppo “chose the imaging route”, Darren Chen, Oppo’s director of AI technology strategic planning, said on Monday at the annual MWC Barcelona mobile trade show.

In addition to enabling users to erase unwanted objects from photos, Oppo was also developing AI features that could enhance live images and correct common issues, such as closed eyes in group portraits, Chen said.

Oppo, which sponsored the Post’s trip to MWC Barcelona this year, is among several Chinese Android smartphone manufacturers vying to compete with leading global brands like Apple and Samsung Electronics in the AI smartphone market.
Delegates and visitors arrive at MWC Barcelona in Spain. Photo: Reuters

Chinese brands at MWC highlighted their collaborations with Google to use its Gemini model, showcasing features such as AI photo erasers and smart agents. However, analysts have cautioned that this could lead to a lack of differentiation among competitors.

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