The new platform builds on Locally’s Stock Sharing programme, providing brands with daily reports containing inventory levels at any given store within their network. They use this to monitor daily sell through, generate re-orders, and power automatic replenishment programmes.
“Locally’s best-in-class tools are transforming the way consumers shop,” says Amy Barish, Manager, Marketing Programmes at Vionic.
“We’re excited to use Locally’s analytics to understand how our shoppers are seeking out our products in-stores, uncover trends in key areas, and update inventory to meet consumer demands.”
“I also appreciate their customer service team – they are very responsive and helpful in resolving any issues or updating account information as needed.”
Locally is also debuting a new feature, Listings and Review Management.
Its clients with their own retail stores can now manage their store listings on their own Locally powered tools and across dozens of listing sites simultaneously, from a dashboard. Retail teams may also monitor and respond to store reviews.
Investment
Locally recently announced a growth equity investment led by Corbel Capital Partners, and Valency Capital.
Whilst the company declined to report the exact amount, it did describe the investment as significant.
It will use the cash to fuel technology development and platform services and enhance sales and marketing initiatives.
Locally will grow its team, expand into adjacent industries, and raise its visibility with consumers, brands and retailers, including participation at Shoptalk.