Online digital sales are expected to grow during the holiday, a new report from Adobe said.
Online sales during the forthcoming holiday shopping season could hit a new all-time high driven largely by consumers buying products on their mobile devices.
A new forecast fromĀ Adobe based on its Analytics data, said U.S. online sales will be $240.8 billion during the holidays, up 8.4% year-over-year. In 2023, shoppers spent $221.8 billion online during the holidays, up 4.9% over the previous year. Shopping onĀ mobile devices is expected to contribute a record $128.1 billion, up 12.8% year-over-year. This dollar figure would represent a 53.2% share of online spend this holiday season.
āThe holiday shopping season has been reshaped in recent years, where consumers are making purchases earlier, driven by a stream of discounts that has allowed shoppers to manage their budgets in different ways,ā says Vivek Pandya, lead analyst, Adobe Digital Insights. āThese discounting patterns are driving material changes in shopping behavior, with certainĀ consumers now trading up to goods that were previously higher-priced and propelling growth for U.S. retailers.āĀ