Bust out the barbecues, because Bunnings remains Australia’s most trusted brand.
That’s according to the latest research from Roy Morgan, which has found the hardware chain has increased its trust amongst Australians in the 12 months to March this year.
Bunnings was first crowned the most trusted brand in the country in the last three months of 2023 — and has benefited from Coles and Woolworths falling out of favour with more of us.
Woolworths is now the 34th most trusted brand overall, while Coles is now the ninth most distrusted brand. In fact, Coles has seen an “unprecedented fall of 221 places in the rankings”.
So if Bunnings took out the gold, which brands took out the silver and bronze? That would be Aldi, followed by Kmart.
Roy Morgan notes that our “distrust for companies has grown significantly in the last year as cost-of-living concerns and high inflation have increased concern about companies being motivated by high profits and corporate greed, excessive price hikes, dishonesty and not being focused enough on putting the customer first“.
“The fate of Woolworths and Coles reveals how quickly distrust can gain momentum and negatively impact a brand’s reputation,” said Roy Morgan CEO Michele Levine.
“There’s an old Dutch saying that trust arrives on foot but leaves on horseback. In other words, trust is slow to win but quick to lose.
Still curious about where other brands sit when it comes to trust?
Here’s the top 10 most trusted:
And here’s the top 10 most distrusted:
