Friday, November 8, 2024

Lion’s Mane spores 450% Google search growth

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The program, now in its third series, follows British celebrity car expert and presenter Jeremy Clarkson in his obstacle-laden attempt to become a successful rural farmer.

In a recent episode, first streamed in May, Clarkson cultivates hordes of Lion’s Mane in his makeshift underground facility, and his wife suggests dehydrating and blending them into powder to sell as supplements.

She informs him: “I put it in my coffee every morning, and it’s like spearmint going through my whole head, your whole mind opens up and you’re really clear thinking and the mornings I don’t take it I really notices – it’s amazing!”

“Everyone who’s anyone takes Lion’s Mane,” she adds. 

While they fail to make a powder that can pass health and safety regulations, they surely created awareness of the fungi after the show gained more than 5 million views, breaking Amazon Prime Video’s UK ratings.

Online pharmacy Landys Chemist noted an immediate uptick in Google search activity following the upload of the episode to the streaming platform. It noted that during the week of May 21 to 28, Google Trends showed search volumes for the phrase ‘Lion’s Mane Mushroom powder’ increased by 450%.

And in the following week, Google searches for “benefits of Lion’s Mane” increased by a further 120% while “what does Lion’s Mane do” rose by 200%.

Luke O’Reily, CEO at the UK-based nootropic supplement brand Ten Percent Club, also noted the surge, attributing it to both the TV programme and biohacking influencers on TikTok.

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