Sydney, Australia – KINESSO Commerce, IPG Mediabrands’ technology-driven commerce subsidiary, announced a global partnership with Vudoo, a technology company and content commerce expert. As part of this partnership, KINESSO Commerce’s activated media and Vudoo’s innovative shoppable ad technology have joined forces to offer an always-on commerce media solution that makes content shoppable 24/7 on the open web.
KINESSO Commerce has created an end-to-end solution called “ShopNow,” which includes Vudoo technology, KINESSO’s activation and performance capabilities, and creative solutions from IPG Mediabrands.
The partnership offers KINESSO clients increased transparency and visibility into the consumer journey, including whether or not a customer completes a purchase after adding items to their basket. It is a first-to-market worldwide solution across commerce partners, including Amazon. With a number of Australian retailers, the worldwide alliance will debut in the Australian market. Additional rollouts are planned for the UK, US, and APAC, as well as a wider range of clients.
The combination of Vudoo’s real-time first-party data capture and KINESSO Commerce’s measurement and analytics expertise will improve KINESSO Commerce’s optimization capabilities and increase conversions for the agency’s clients. For the benefit of the larger IPG Mediabrands network, KINESSO Commerce will now be able to improve its off-retailer website and content creation services. Vudoo’s interactive video capabilities will allow digital advertisers to access customer intent signals that are now unavailable in traditional video formats, providing consumers the ability to choose what they want to view and how their user journey unfolds.
Speaking about the partnership, Hope Williams, KINESSO Australia’s head of Commerce, said, “Vudoo’s vision aligns perfectly with ours at KINESSO Commerce—we believe every story we tell needs a ‘buy button’ to ensure a seamless consumer experience, which has become a fundamental expectation for brands today, especially with younger digital-native audiences. We are confident this partnership will redefine how our global brands engage with consumers on the open web.”
He added, “Our commitment to providing a globally scalable, end-to-end solution—including creative production, activation and insights, paired with Vudoo’s world-class commerce technology —is a testament to our dedication to client growth and success in the face of digital disruption.”
Meanwhile, Nick Morgan, Vudoo’s CEO and Founder, commented, “We’re thrilled to announce our alliance with KINESSO Commerce, enabling consumers to shop directly from ads and content, and helping retailers achieve greater reach. This partnership is a testament to Vudoo’s commitment to innovation and our vision for a future where shopping everywhere becomes a seamless reality for consumers worldwide. Together, we hope to set a global precedent of transforming traditional advertising by making every piece of content shoppable directly on the open web.”
Lastly, Amie Owen, KINESSO Commerce’s global chief growth officer, said, “The content commerce space is rapidly evolving and expectations from consumers online are high, particularly when it comes to the checkout process. We’re excited to partner with the team at Vudoo to make content shoppable and streamline the user experience as we believe that everything should be shoppable all the time. The 360-degree view of customer purchasing journeys and real-time analytics available on Vudoo’s platform will enable our marketers to enhance customer engagement and drive actionable insights for brands.”